Rule Utilitarianism. Big data The Utilitarianism theory defines what is write and what is wrong by assessing outcomes. No matter what bad consequences take place, the most ethical choice is always the one that has the greatest good. Big data falls under this theory just fine. While it's hard to give any precise guidelines, the example can be considered in the abstract. On the one hand it brings us economy boost by providing more specific information, on another hand it affects on the privacy of consumers. Examples of The Good Big data cuts business costs Help government to track citizens and prevent unwanted events Using big data improves company's pricing policy Allow competition with bigger companies Suggests to user more interest-related content Examples of The Bad Ruins people's privacy Add an advantage to those who have been shown as a more trustable person by doing nothing personal online Uses tons of computational resources and not necessarily
Hello, my name is Mikhail Drobyshev. I'm a student of Tallinn University of Technology. In this blog I write about all sorts of IT related topics with main focus on ethics. You can contact me by email: mgdrobyshev@gmail.com
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