Looking at contrast between bad and good design is useful for designers. Following
common practices is not always a cure to avoid unfriendly interface. Let’s look
on the example of trendy practice and how to prevent inappropriate usage.
Bad Example of Animation
While interactive style is an ultimate tool for making web page more appealing it’s also can become noticeable and annoying. When it comes to creating nice pop up window, first priority should be its functionality. Greatest example of over stepping the bounds is Vladyslav Tyzun’s animation concept for a PayPal email receipt, published on Dribbble.
It looks
tidy and minimalistic. As for a designer it just feels good to enjoy the
animation. This solution is, however, superfluous. To get all transaction
information user needs to wait 3.5 seconds. Alternative solution could be some
simple drop-down receipt.
Good Example of Animation
Animated
solution can be great-looking with elaborate approach
Let’s
consider Stripe Checkout’s Animation. In this case animation is not only
elegant but it also speeds up the interactivity. While waiting for confirmation
SMS, user can see the progress and wait for pre-confirmation that message was sent
instead of being confused.
Small guide of what principles to consider:
- Duration and speed of the animation
Make sure user doesn’t
wait for elements to appear
- Choreography in interfaces animation
Keep user’s attention on one direction at the time of transition from one state
to another
- Easing
Provide more natural interactivity
Make sure user doesn’t wait for elements to appear
Keep user’s attention on one direction at the time of transition from one state to another
Provide more natural interactivity
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